The Advantlabs online environment merges latest research methods and tools into interesting social research experiences for end-users (the players). Harness the player as a valuable resource for your development activities.

A pioneering social research and testing environment to:

1. engage players for co-creation
2. evaluate new product concepts with live players online
3. study and analyze player behavior
4. gather valuable end-user feedback

• Advanced research possibilities
  for new product concepts
• Interesting research cases
  with playable game content
  and multimedia elements
• Context related questionnaires
• Collection of player behavior data
  and end-user feedback
• Real-time reporting online
• Social media integration

TILT is a poker term for a state of mental frustration in which a player adopts a less than optimal strategy for play, usually resulting in the player becoming over-aggressive and losing money. Experienced players recommend learning to recognize that one is experiencing tilt and avoid allowing it to influence one’s play.

Tilt Ctrl is a solution for recognizing and preventing tilt in online poker. The player benefits from smarter play without excessive losses caused by tilting, and the operator benefits from increased rake, improved player lifetime value, and higher liquidity. Everybody wins.

Tilt Ctrl incorporates a software / server solution with an advanced methodology and algorithms that help detect tilt. The solution monitors players’ actions and recognizes when a player’s style of play turns impulsive or destructive. Tilt Ctrl alerts the player about tilting and suggests pausing play, limiting play or suspending play.

• More played hands with
  the same amount of money.
• Improved customer lifetime value
  and increased liquidity.
• Brand value: Satisfied customers
  and improved customer loyalty.
• Responsible, sustainable gaming.

Lottery Innovation Network (LIN) is a creative community for lottery innovation, product development and global networking. The member based community is supported by top-notch online tools and a dedicated development team. It is exclusively available to members of the World Lottery Association (WLA) and regional lottery associations (AALE, APLA, EL, CIBELAE, NASPL).

Today, many of the traditionally sustainable lottery products are facing challenges. Players’ consumption habits are changing and the digital means of consuming have evolved into a whole new lifestyle. If you want to provide appealing new products to tomorrow’s players – your future source of revenue – you can’t afford to regard the new channels as just another means to distribute old content.

The Lottery Innovation Network provides a new approach; it is a solution that harnesses the power of the regulated lottery community in order to co-create value for the members – together. In practice LIN offers a constant stream of fresh new ideas and game concepts that cater to the needs of next generation players. Furthermore LIN provides exciting unseen twists for current products – in order to keep your current customers satisfied.

As a member you get loads of fresh, new game ideas and game concepts (guaranteed 6 - 12 new prototype products annually), advanced market testing opportunities with live audiences, access to the pioneering online environment and a global network of likeminded professionals. You can also exploit the advantages of crowdsourcing and community-based development.

• Ideation, conceptualization and prototyping of new gaming innovations
• Game logics, mathematics and user interface design

• Player analysis: Player segmentation and Player behavior analyses
• Product analysis: Optimization of existing products using AI player behavior models
• Business analysis: Scenario analyses using advanced simulations

• Business development
• New product development and innovation
• Technology and Insight

The WLA Executive Committee at its meeting on June 23, 2011 has accepted Advant Games Ltd as an associate member of the World Lottery Association

Advant Games Oy Ltd has been accepted as a European Lotteries associate member at the EL General Assembly in Helsinki Finland, June 8.

The Lottery Innovation Network was launched at the Northern Light EL congress 2011 in Helsinki Finland.

Visit www.lotteryinnovation.net to find out more.

Advant Games is proud to be the partner for the EL 2011 Advertising Awards competition www.el2011.org. This year's competition produced a record number of entries. For the first time participants were offered the possibility to pre-vote online, using our pioneering voting platform.

We hope you enjoyed the experience and would like to thank all participants.  

Advant Games has appointed Mr. Riku Soininen, former innovation and business development manager at Veikkaus Oy (the Finnish National Lottery) to lead the rapidly expanding company into international growth.